Vince Ciepiel's questions to Tripadvisor Inc (TRIP) leadership • Q2 2025
Question
Vince Ciepiel of Cleveland Research Company asked for details on the recently updated TripAdvisor app, including its traffic contribution, monetization strategy, and rollout plans. He also inquired about any recent shifts in the full-year revenue contribution outlook between the Brand TripAdvisor and Viator segments.
Answer
President and CEO Matt Goldberg described the app's relaunch as a personalized travel companion with a new rewards program and in-app booking capabilities, noting it drives higher ARPU and reduces paid media reliance, with a US-first rollout. CFO Mike Noonan confirmed the full-year consolidated guidance remains unchanged, acknowledging factors like increased free traffic pressure at Brand TripAdvisor and booking mix effects at Viator, but expressed confidence in the overall range.