Question · Q4 2025
Vince Valentini from TD Securities sought clarification on whether enterprise segment revenue would be disclosed discretely starting Q1. He also questioned the satisfactory level of Employee Purchase Plans (EPP) within the wireless segment, asking if it was becoming 'out of control' and if sufficient controls were in place to verify customer qualification.
Answer
CFO Curtis Millen confirmed that more detailed disclosure on the enterprise segment would begin in Q1. President and CEO Mirko Bibic addressed EPPs, stating that while Bell has improved its offerings in this market segment, the company maintains a disciplined strategy focused on accretive loadings and competitive positioning. He reiterated Bell's approach of sitting out aggressive, ARPU-dilutive promotions, as demonstrated in January 2025 and 2026, to achieve appropriate net adds over the full year.
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