Question · Q4 2025
Vincent Caintic asked for details on the expected cadence of Acima's GMV growth for the year, particularly how the flat Q1 guidance transitions to mid-single-digit full-year growth, and the impact of credit tightening on underlying GMV trends. He also questioned the long-term product roadmap and integration strategy for Brigit after its one-year acquisition anniversary.
Answer
CEO Fahmi Karam explained that Acima's GMV is expected to be relatively flat in the first half, with an uptick in the second half as the company laps previous changes, aiming for low double-digit growth. He highlighted 100% growth in the direct-to-consumer channel and increased returning customers (up to 45% of GMV in Q4). Fahmi Karam also stated that Brigit's product rollout and pipeline are slightly delayed due to bank partner approvals and market uncertainty, but the long-term vision for data and technology integration remains, with a light-touch approach to preserve innovation. CFO Hal Khouri added that investments in digital technology and customer/merchant experience are key initiatives for Acima in 2026.
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