Question · Q4 2025
Vincent Caintic asked about merchant engagement in driving sales during the 2026 tax refund season and Bread Financial's expectations for credit sales in 2026, specifically regarding the impact of better tax benefits. He also sought the company's perspective on deposit beta, considering industry expectations for lower betas, and whether current trends reflect higher competition or increased consumer sensitivity to deposit rates.
Answer
Ralph Andretta, President and Chief Executive Officer, projected low-single-digit credit sales growth, noting varied consumer use of tax refunds (savings, debt paydown, spending), and expressed comfort with the outlook given positive credit trends, stable partners, and consumer resiliency. Perry Beberman, Executive Vice President and Chief Financial Officer, updated their deposit beta expectations to a wider range of 60-80%, acknowledging it will be market-dependent, and anticipates a return to previous levels over time.
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