Question · Q4 2025
Vincent Colicchio asked for an update on sales cycles and pipeline levels for Asure's key offerings. He also inquired about any notable changes in the competitive landscape since the last quarter.
Answer
CEO Pat Goepel reported strong pipeline prospects, currently 120% of last year, with a goal to reach 150% by Q2, driven by increased marketing spend and AI-assisted tools. He noted no significant changes in sales cycles, emphasizing that Main Street America clients seek help with compliance and view Asure's software, expertise, and AI as an opportunity. Pat Goepel stated there were no major changes in the competitive landscape, reiterating Asure's unique value proposition in providing comprehensive solutions (software, compliance, people, workflow, AI) for complex HR and payroll needs, which differentiates it from competitors offering only embedded solutions.
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