Multiple Analysts's questions to Cimpress PLC (CMPR) leadership • Q2 2025
Question
Multiple analysts inquired about the drivers behind the Q2 revenue decline in Vista's key consumer and business card categories.
Answer
EVP and CFO Sean Quinn attributed the weakness primarily to the U.S. market. For consumer products, he cited a Canadian postal strike, a shorter holiday season, a nearly 50% increase in performance advertising costs, and intense competitor discounting. For business cards, Quinn noted that market demand declines were accentuated by negative impacts from Google's core algorithm changes on new customer acquisition via organic search.