Multiple Analysts's questions to Cimpress PLC (CMPR) leadership • Q2 2025
Question
An analyst asked about the trend in Vista's customer cohort value, noting it was not mentioned in the quarterly materials.
Answer
Founder, Chairman and CEO Robert Keane acknowledged the Q2 customer cohort at Vista was down slightly due to the specific channel impacts during the quarter. However, he stated it is still growing on a trailing 12-month basis. He expressed confidence that the long-term trend of cohort value expansion will continue, driven by improvements in customer value and a focus on higher-value customers, which increases the repeat-business value over time.