Question · Q4 2025
Andrew Carter asked about the negative price mix variance in Q4 2025 and how it differed from Q3 guidance, specifically if it was influenced by clearing older products due to innovation and a weaker market, and the expected speed of improvement in 2026. He also inquired about weekly sellout data and AHAM data, asking if Whirlpool is seeing a quicker reversion in sellout and if there could be a significant catch-up in higher-mix discretionary unit shipments if the market turns faster than the 2026 guidance, which assumes a similar discretionary/nondiscretionary mix.
Answer
Chairman and CEO Marc Bitzer acknowledged underestimating preloaded inventory in Q4 2025, which led to deeper promotions than anticipated. He believes the immediate price correction post-Black Friday indicates this excess inventory has cleared, leading to a more 'normal' competitive environment. Mr. Bitzer confirmed weekly sellout data for 70% of trade partners provides good insight into new product success. He reiterated that discretionary demand is not factored into the 2026 guidance due to caution, despite the potential for a faster recovery driven by consumer sentiment, which could unlock significant pent-up demand.
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