Wang Yeju's questions to SUPER HI INTERNATIONAL HOLDING (HDL) leadership • Q4 2024
Question
Wang Yeju from Citic Securities inquired about the overall store layout plan for North America and whether the company would accelerate its expansion there following its U.S. listing. A second question touched on short-term planning.
Answer
An executive described North America as a market with great potential and confirmed at least five new hot pot projects are in the pipeline, along with explorations into fast food. However, they noted the company remains cautious due to longer payback periods and higher CapEx in the region. In response to the second question, the executive mentioned the company is looking into optimizing its incentive schemes to align with its 'Red Pomegranate' strategy, with details to be decided internally.