Wang Yijie's questions to Super Hi International Holding Ltd (HDL) leadership • Q4 2024
Question
Wang Yijie from Haitong Securities asked about the drivers behind the 2024 profit margin improvement and the outlook for 2025. She also inquired if efficiency-boosting measures from successful North American stores were being replicated elsewhere.
Answer
An executive stated it was too early to provide 2025 profitability guidance, especially with new store openings planned. The 2024 improvement was attributed to a concerted effort from both frontline employees and headquarters, not a single factor. Regarding operational improvements, the executive emphasized that each store is differentiated and success depends on adapting to local conditions, so what works in one region is not necessarily a template for another.