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    Wang ZhaoChina International Capital Corporation

    Wang Zhao's questions to Baozun Inc (BZUN) leadership

    Wang Zhao's questions to Baozun Inc (BZUN) leadership • Q2 2024

    Question

    Wang Zhao inquired about the company's outlook on future share repurchases and long-term plans for shareholder returns, and also asked for an update on new services provided to partners, particularly regarding creative content e-commerce.

    Answer

    Vincent Qiu, Chairman and CEO, confirmed that share repurchases will continue and stated that long-term shareholder returns also depend on improving business performance and creating synergies between business units. Arthur Yu, President of Baozun E-commerce, addressed the services question by highlighting the 10% growth in service revenue, driven by enhanced omnichannel solutions and the successful integration of the Location business, which is now seeing triple-digit growth.

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