Question · Q2 2025
Wayne Trinh of Citigroup inquired about the key product improvements being prioritized at Hepsiburada in Turkey and asked for an update on growth initiatives in Kazakhstan, particularly the strategy for the restaurant vertical.
Answer
Mikheil Lomtadze, Co-Founder, Director, Chairman & CEO, explained that the immediate priority for Hepsiburada is enhancing the quality of existing e-commerce, payments, and fintech services to build a strong foundation before launching new innovations. For Kazakhstan, he highlighted that the market remains underpenetrated, and the strategy involves targeting large verticals like restaurants. The approach starts with a simple, high-value proposition like 'scan and pay' to achieve scale, followed by introducing value-added services such as advertising and loyalty programs.
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