Question · Q3 2025
Wei Fang from Mizuho inquired about Trip.com Group's marketing progress, particularly for its international business, and future plans for Q4 and beyond 2026, given additional marketing spend.
Answer
CEO Jane Sun stated that Trip.com's Q3 marketing strategy yielded solid results, improving efficiency, with mega-sales in key markets like Korea, Thailand, and Malaysia reaching historical highs. She mentioned empowering execution teams for long-term growth and planning signature campaigns for upcoming global holidays while remaining agile. The goal is to accelerate revenue growth, strengthen market position, and expand the organic mobile user base.
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