Question · Q4 2025
Wei Fang asked for comments on Coupang's pricing strategy and current stage growth strategy for Taiwan, given observations of narrowing price advantage and improved fulfillment capacity. She also inquired about the percentage of sales in Taiwan coming from local vendors.
Answer
Founder and CEO Bom Kim reiterated that Taiwan continues to experience hypergrowth, driven by expanding selection, improving fulfillment speed/reliability, and everyday savings, aiming for the best experience at the lowest cost. He emphasized that they are still in early stages of delivering all three pillars of customer experience, and customer response, engagement, and retention trends provide strong conviction for aggressive long-term investment without compromising experience or scalability. He did not provide a specific percentage for local vendor sales.
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