Question · Q3 2025
Wei Fang inquired about learnings from the Taiwan WOW Membership's 90-day no-cost promotion, including retention rates after the deadline, and the impact of last-mile logistics. He also asked about the size and learnings from Coupang's recent sponsorship for the APEC Summit 2025.
Answer
CEO Bom Kim stated that the early customer response to WOW Membership in Taiwan has been encouraging, similar to early Korea experiences, and that growth is driven by customer cohort and spend expansion. He emphasized continuous improvement and value addition to the membership. Regarding the APEC sponsorship, Bom Kim clarified it's not a significant business lever or major initiative. CFO Gaurav Anand added that it serves to build partnerships and relationships for future investment opportunities rather than direct business impact.