Question · Q2 2026
Will Chee asked about the go-to-market strategy and monetization of AI products, specifically if they lend themselves to more pricing power, help offset cost-consciousness with productivity improvements, or if there's an expected uplift from adoption.
Answer
CEO John Gibson explained that AI will improve the value proposition by enabling more services at potentially lower cost and providing deeper insights. He anticipates AI-forward customer experiences will attract and retain clients. While some AI features will enhance existing bundles to support price increases, others, like retention and compensation insights, will be valuable enough for customers to pay incrementally, democratizing tools previously only available to large businesses. He expects AI to drive growth, margin expansion, and differentiation.
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