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    Will Forsberg

    Senior Research Analyst at Craig-Hallum Capital Group LLC

    Will Forsberg is a Senior Research Analyst at Craig-Hallum Capital Group LLC, specializing in consumer sector equity research. He has covered companies such as GEN Restaurant Group and has actively participated in corporate earnings calls, providing in-depth analysis for clients and stakeholders. Since joining Craig-Hallum, Forsberg has become recognized for his qualitative insights and thoughtful coverage, although specific quantitative performance metrics and third-party analyst rankings are not publicly available. His professional credentials and securities licenses are not explicitly listed, but he is directly accessible via his firm’s official analyst roster.

    Will Forsberg's questions to GEN Restaurant Group (GENK) leadership

    Will Forsberg's questions to GEN Restaurant Group (GENK) leadership • Q2 2025

    Question

    Will Forsberg of Craig-Hallum Capital Group LLC inquired about the same-store sales trend during Q2 and into July, the mix of traffic versus check, the performance of recent new restaurant openings including the first South Korea location, and the customer adoption and cost impact of the premium menu.

    Answer

    CFO Thomas Croal acknowledged that sales were down through Q2 but saw a "bounce back" in July, supported by a 2.8% price increase from the start of the year. He described the performance of Q1's new units as "average" and noted the South Korea location's sales are "slow but picking up." CEO David Kim added that the premium menu is expected to increase sales by 5-7% with a COGS impact of 0.5% to 1%, and that other product lines are being developed to enhance this offering.

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    Will Forsberg's questions to El Pollo Loco Holdings (LOCO) leadership

    Will Forsberg's questions to El Pollo Loco Holdings (LOCO) leadership • Q2 2025

    Question

    Will Forsberg, on behalf of Jeremy Hamblin from Craig-Hallum Capital Group, asked for more detail on same-store sales trends throughout Q2, the outlook for Q3, and how the new quesadilla and Fresca wrap products were mixing compared to initial tests.

    Answer

    CFO Ira Fils noted sequential sales improvement through Q2 as marketing initiatives took hold, though July has been 'choppier'. CEO Liz Williams added that confidence for the back half of the year is supported by innovation, targeted value, and better media placement for the brand relaunch. Williams shared that Fresca items mixed at 4-5%, while the new quesadillas started at a 4-5% mix and are growing, with both performing better than they did in tests.

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    Will Forsberg's questions to Citi Trends (CTRN) leadership

    Will Forsberg's questions to Citi Trends (CTRN) leadership • Q1 2025

    Question

    Will Forsberg of Craig-Hallum Capital Group LLC asked for more color on sales trends by specific product category, noting the strength in plus-size and footwear, and inquired about performance quarter-to-date. He also sought to quantify the performance uplift from the 36 stores remodeled year-to-date.

    Answer

    CEO Kenneth Seipel and CFO Heather Plutino both emphasized that the Q1 sales strength was exceptionally broad-based across all product categories, regions, and store volumes, which they see as a key positive. Seipel identified plus-sizes, big men's, and trend-relevant junior's apparel as key future growth areas. Regarding remodels, Plutino stated that while it is still early, the company is pleased with the performance, which is consistent with results from prior remodel classes.

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    Will Forsberg's questions to Citi Trends (CTRN) leadership • Q1 2025

    Question

    Will Forsberg from Craig-Hallum Capital Group LLC asked for more detail on sales trends by product category, questioning which areas were strongest in Q1 and where management sees the most opportunity for improvement. He also inquired about the quantifiable performance uplift from the 36 store remodels completed year-to-date.

    Answer

    CEO Ken Seipel and CFO Heather Plutino both emphasized that the strong Q1 performance was exceptionally broad-based, with significant growth across all categories, regions, and store volumes, rather than being driven by a single area. Seipel identified plus-sizes, big men's apparel, and enhancing trend relevancy in juniors and young men's as key future growth opportunities. Regarding remodels, Plutino stated that while it is still early to quantify results, the company is pleased with the performance, which is consistent with prior remodel classes.

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    Will Forsberg's questions to RED ROBIN GOURMET BURGERS (RRGB) leadership

    Will Forsberg's questions to RED ROBIN GOURMET BURGERS (RRGB) leadership • Q1 2025

    Question

    Will Forsberg, on behalf of Jeremy Hamblin from Craig-Hallum Capital Group LLC, asked for an update on quarter-to-date traffic and check trends, the performance of the Hot Honey LTO, and the expected timing for the remaining restaurant closures in 2025.

    Answer

    EVP & CFO Todd Wilson stated that quarter-to-date traffic is consistent with the down 4% trend seen at the end of Q1. He also confirmed the Hot Honey LTO exceeded expectations and that the remaining restaurant closures are expected to be spread evenly throughout the year. President & CEO David Pace added that while the LTO was successful, the primary focus remains on improving traffic trends, and noted that many restaurants previously slated for closure have shown significant performance improvements.

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