Will Smith's questions to Grocery Outlet Holding Corp (GO) leadership • Q4 2024
Question
An analyst on behalf of Jeremy Hamblin at Craig-Hallum Capital Group inquired about the progress of the company's private label initiative, its penetration, and its performance relative to the rest of the business.
Answer
An unnamed executive reported being pleased with the performance of the private label products, noting they are becoming top sellers in their categories. They launched 180 items by the end of last year, ahead of plan, and will launch another 150 in the current year. The products are delivering better value, consistent inventory, and margin incrementality for both the company and its operators. The future focus will expand from core necessities to more differentiated, 'treasure hunt' items.