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    Will Smith

    Research Analyst at Craig-Hallum Capital Group

    Will Smith is an Equity Research Analyst at Craig-Hallum Capital Group, specializing in coverage of the consumer sector. He has notably covered companies such as Grocery Outlet Holding Corp., leveraging insights and direct engagement on earnings calls to inform his research. Smith began his analyst career at Craig-Hallum and has actively participated in sector-focused diligence, although publicly available performance metrics or rankings are limited. He holds the required securities licenses for his analyst position and is registered with FINRA.

    Will Smith's questions to Grocery Outlet Holding (GO) leadership

    Will Smith's questions to Grocery Outlet Holding (GO) leadership • Q4 2024

    Question

    An analyst on behalf of Jeremy Hamblin at Craig-Hallum Capital Group inquired about the progress of the company's private label initiative, its penetration, and its performance relative to the rest of the business.

    Answer

    An unnamed executive reported being pleased with the performance of the private label products, noting they are becoming top sellers in their categories. They launched 180 items by the end of last year, ahead of plan, and will launch another 150 in the current year. The products are delivering better value, consistent inventory, and margin incrementality for both the company and its operators. The future focus will expand from core necessities to more differentiated, 'treasure hunt' items.

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