William Anderson's questions to FitLife Brands Inc (FTLF) leadership • Q1 2025
Question
William Anderson asked for an update on the Vitamin Shoppe pilot program with MusclePharm Pro, inquiring about any initial performance readouts.
Answer
Executive Dayton Judd described the Vitamin Shoppe pilot as having a "bumpy start," with product arriving on shelves later than planned, closer to early April. He noted that the company is investing in targeted streaming ads to support the pilot and that the trial period may be extended. A more formal readout on the program's success is expected during the next earnings call.