William Dezellem's questions to Fluent (FLNT) leadership • Q1 2025
Question
William Dezellem of Tieton Capital Management posed several questions regarding the Commerce Media business, including the impact of economic uncertainty on sales cycles, the long-term business model, the financial and operational details of the Rebuy partnership, the enterprise sales pipeline, and future capital needs.
Answer
Executive Donald Patrick and CFO Ryan Perfit responded that economic uncertainty is accelerating the sales pipeline. They described the Commerce Media model as moving towards predictable, long-term contracts with significant operating leverage and contribution margin positivity expected in 2025. Patrick detailed the Rebuy partnership as a seamless integration for merchants, representing a larger ecosystem than Fluent's current one and pure upside to guidance. Perfit addressed capital, stating the goal is positive free cash flow, but they have supportive investors and will raise funds as needed.