William Reuter's questions to HanesBrands Inc (HBI) leadership • Q2 2025
Question
William Reuter of Bank of America asked for a quantification of the benefit from lower cotton costs on gross margin and inquired about the company's performance relative to the innerwear category amid private label competition.
Answer
CFO M. Scott Lewis declined to quantify the cotton benefit, noting it's a small part of COGS and that productivity gains are broad. CEO Stephen Bratspies clarified that softness was confined to the intimates category, specifically the Maidenform brand, while the basics business grew. He stated that private label is losing share in men's underwear, and Hanesbrands' strategy to compete is through brand investment, innovation, and strong retail partnerships.