Question · Q4 2025
Willow Miller requested more details on Sprout Social's two initiatives for better addressing the sub-30K ARR customer cohort, specifically regarding the go-to-market strategy and the new product SKU, and their implementation timeline.
Answer
Ryan Barretto, CEO, outlined a strategy for the sub-30K segment involving an evolved self-serve motion powered by automation and AI, and a simplified, purpose-built product offering with a faster time to value and appropriate price point. He noted that work on pricing and packaging has begun, with modest deceleration expected in this segment in 2026 and stabilization in 2027.
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