Xian Siew's questions to Planet Fitness Inc (PLNT) leadership • Q2 2025
Question
Xian Siew inquired about the behavioral patterns of Gen Z members, including their membership tier choices, utilization, and churn. He also asked if improving unit economics were prompting franchisees to accelerate new club openings.
Answer
CEO Colleen Keating noted that while they don't break down data by cohort, overall member utilization is rising as Gen Z becomes the fastest-growing segment. She and CFO Jay Stasz confirmed that positive trends in real estate, build costs, and top-line performance are encouraging for franchisees, and new club cohorts are performing well.