Xianda Xu's questions to Atour Lifestyle Holdings Ltd (ATAT) leadership • Q3 2024
Question
Xianda Xu requested details on the unit economics, such as ADR, RevPAR, and CapEx, for the newly launched upscale brand, SAVHE, and the company's broader strategy for the upscale segment.
Answer
CEO Haijun Wang explained that SAVHE is positioned as a premium hotel with selected services to address structural issues in the traditional upscale market. He outlined a long-term, quality-focused strategy. Key financial targets for a mature SAVHE hotel include a RevPAR of RMB 550-650, a single-room CapEx of around RMB 200,000, and an expected investment return period of 4.1 years.