Xiaodan Zhang's questions to KE Holdings (BEKE) leadership • Q2 2025
Question
Xiaodan Zhang from CICC inquired about the future plans for the Beihaojia business, specifically its intended business model and whether there would be an upper limit on the investment budget for its projects.
Answer
Executive Director and CFO Tao Xu reiterated a clear strategic direction: Beihaojia will not become a developer and is committed to an asset-light, C2M (Customer-to-Manufacturer) model. He confirmed that beyond the two existing projects, the company will not independently operate others. Crucially, he stated that a strict limit will be placed on investment, with no more than an additional RMB 1 billion in self-owned funds to be invested in the business.