Xiaopo Wei's questions to MINISO Group Holding Ltd (MNSO) leadership • Q1 2025
Question
Xiaopo Wei from CITIC Securities questioned the plan for the Mainland China store network, asking if the annual guidance for 200-300 net openings would change given the net closure of 111 stores in Q1, and sought to clarify if achieving the overall revenue target was the main priority.
Answer
An executive responded that the company is prioritizing 'channel upgrading' over sheer store count growth. While net openings are expected in the second half of the year, the 200-300 guidance is dynamic and not a fixed target. The executive confirmed that achieving high-quality revenue growth is the primary goal, but added that for 2025, the company hopes for more growth to be driven by same-store performance improvement. He also clarified that closing stores does not artificially boost the same-store sales metric.