Xiaoyi Lei's questions to Xpeng Inc (XPEV) leadership • Q2 2025
Question
Xiaoyi Lei from Jefferies asked if the P7's new design focus represents a long-term strategic shift for Xpeng. She also inquired about how the company is adjusting its operations in response to China's 'anti-involution' policy in the auto sector.
Answer
CEO He Xiaopeng confirmed a fundamental strategic shift to prioritize aesthetics, moving design to the forefront of the development process to create more emotionally impactful products. Brian Gu, Vice Chairman and Co-President, addressed the policy question, stating that it aligns with Xpeng's focus on innovation and quality over pure price competition and that Xpeng is fostering a healthier ecosystem.