Xin Chen's questions to Atour Lifestyle Holdings Ltd (ATAT) leadership • Q4 2024
Question
Xin Chen from UBS asked for an update on the strategy for Atour's high-end brands, Atour S and Sakura, and inquired about the recent performance of the Atour Light 3.0 brand.
Answer
CEO Haijun Wang stated that the upscale Atour S and Sakura brands are developing in parallel, with the first Sakura hotel in Shanghai receiving high praise since its opening. Regarding Atour Light 3.0, he confirmed its development is aligned with expectations, having expanded to over 100 hotels with strong operational performance and another 100+ in the pipeline, boosting franchisee confidence.