Xing Chen's questions to Atour Lifestyle Holdings (ATAT) leadership • Q2 2025
Question
Xing Chen from UBS Group asked for an update on the 2025 guidance for hotel openings and closures, the recent trend in franchise signings, and whether increasing market competition will affect future development plans.
Answer
Management confirmed its confidence in achieving the full-year guidance of 500 new hotel openings and reaching a total of 2,000 hotels. They anticipate 70 to 80 hotel closures for the full year as part of an active replacement strategy to maintain quality. Despite market turbulence, the company will adhere to high standards for new signings, prioritizing quality growth and long-term value for franchisees over sheer scale.