Xueqing Zhang's questions to Zhihu Inc (ZH) leadership • Q2 2024
Question
Xueqing Zhang inquired about Zhihu's ability to maintain a stable user base while reducing promotional spending and asked for an update on the progress and potential commercialization of its AI search product, Zhihu Zhida.
Answer
CEO Zhou Yuan explained that the stable user base is a result of a quality-focused strategy that prioritizes core user retention through in-depth content cultivation. Regarding the AI search tool, Zhihu Zhida, he noted its successful PC launch and positive user retention trends. The current focus is on optimizing the model and user experience, with commercialization not being an immediate priority.