Xueru Zhang's questions to Phoenix New Media Ltd (FENG) leadership • Q4 2024
Question
Xueru Zhang inquired about the primary factors driving the substantial increase in Phoenix New Media's paid service revenue during the fourth quarter.
Answer
CFO Xiaojing Lu explained that the growth was driven by a new paid short story and novel business launched on third-party mini-programs like Douyin, Kuaishou, and WeChat. He noted that while this brought in notable revenue, associated promotional fees kept the overall profit margin modest, and the business remains small in scale.