Question · Q3 2025
Xuey Qingyong asked about the long-term trend of JOYY's live streaming business, noting its slight sequential revenue growth for two consecutive quarters.
Answer
Jane Xie, Senior Manager of Investor Relations, explained that the live streaming business continued its steady sequential recovery, supported by growth in paying users and pool, particularly in developed countries and Southeast Asia. She highlighted structural enhancements like refined streamer incentive programs, diversified content, and AI-powered optimization. For 2026, JOYY expects live streaming to return to year-over-year growth, driven by the completion of one-off operational adjustments, a focus on high-value paying users, refined global operations, improved payment infrastructure, and new product initiatives in the Middle East.
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