Xuyang Li's questions to SI-BONE Inc (SIBN) leadership • Q3 2024
Question
Xuyang Li of Jefferies asked for a high-level assessment of the SI joint fusion market's health and competitive dynamics. He also questioned the drivers of sales representative productivity, the path to exceeding $2 million per territory, and the rationale for increasing rep hiring.
Answer
CEO Laura Francis affirmed SI-BONE's position as the market leader, citing a comprehensive product portfolio and strong educational approach. CFO Anshul Maheshwari added that over 60% of new active physicians perform multiple procedure types. Regarding sales productivity, Francis credited the hybrid model of direct reps and agents, while Maheshwari noted top territories reach $4 million and the company plans to expand to 100 territories over 18-24 months to support its growing platform.