Question · Q3 2026
Yan Gao asked if refinements to the marketing media mix are sufficient to change consumer perception, or if increased investment is needed. She also inquired about the biggest learnings from the refined remodel prototype and if the 700 basis point outperformance is still holding.
Answer
CEO Tarun Lal stated that while brand awareness is strong, the focus is on data-driven media planning and placement to optimize reach and conversion, moving away from guesswork. Regarding remodels, he confirmed the 700 basis point positive impact still holds. The key learning was to focus capital investment on areas directly impacting guest experience, eliminating ineffective spend and saving significant capital.
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