Question · Q3 2025
Yan Liu inquired about JOYY's long-term strategic goals for its advertising business and the operational plans for 2026.
Answer
Jane Xie, Senior Manager of Investor Relations, on behalf of Chairperson and CEO Ting Li, outlined plans to establish BIGO Ads as a global, performance-driven, multi-channel advertising platform. Key strategies include expanding the supply base through multi-channel layouts (web, open networks, mobile apps), diversifying advertiser verticals (casual games, e-commerce, finance), accumulating data for user profiling and model optimization, and maintaining a global footprint with a focus on North America and Europe. 2026 growth drivers include traffic expansion, increased advertiser spending, new vertical penetration, improved data infrastructure, and geographic market expansion.
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JOYY's earnings beat/miss a week before the call