Yan Minxing's questions to Super Hi International Holding Ltd (HDL) leadership • Q4 2024
Question
Yan Minxing from Zingye Securities asked for the drivers behind the improved performance in the Japanese market in 2024, the trend in table turnover rates observed so far in Q1 2025, and details on the business model for the new barbecue sub-brand, including its potential market size and how its store model might differ from domestic counterparts.
Answer
An unnamed executive credited Japan's improvement to grounded management changes based on the '4 color cards' system, which enhanced the customer experience, and a revised pricing strategy that improved customer return rates. The executive declined to comment on Q1 performance, stating it was too early. Regarding the barbecue brand, they explained it's in a very early stage with stores under renovation in Malaysia and Indonesia, making it difficult to compare to domestic models or estimate market potential, though they expressed confidence due to experienced management and good location selection.