Yan Minxing's questions to SUPER HI INTERNATIONAL HOLDING (HDL) leadership • Q4 2024
Question
Yan Minxing from Zingye Securities asked for the drivers behind Japan's improved performance in 2024, the table turnover trend in Q1 2025, and details on the barbecue sub-brand's business model and market potential overseas.
Answer
An executive credited Japan's success to grounded management changes based on the '4 color cards' system and a sincere pricing strategy, which improved customer satisfaction. They declined to comment on Q1 performance as the quarter was not yet complete. Regarding barbecue, the executive stated it is too early to define the model as the first stores are still under construction, but expressed confidence due to strong location selection and experienced management.