Yang Bai's questions to Dingdong (Cayman) Ltd (DDL) leadership • Q2 2025
Question
Yang Bai from CICC asked for management's perspective on the current competitive environment, specifically within instant retail and the frontline fulfillment station market, and its resulting impact on Dingdong's business.
Answer
Founder and CEO Changling Liang explained that Dingdong's 'narrow and deep' strategy differentiates it from competitors focused on short-term price wars and traffic acquisition. He contrasted Dingdong's focus on supply chain development, long-term value, and collaborative partnerships with the 'zero-sum' approach of others. Mr. Liang emphasized that by aligning with consumer trends toward quality, health, and lifestyle, the 4Gs strategy has become a unique competitive advantage, positioning the company strongly despite market pressures.