Yang Bai's questions to NetEase Inc (NTES) leadership • Q2 2025
Question
Yang Bai of CICC inquired about NetEase's perspective on the competitive landscape of the shooting game sector, considering the company's pipeline of both self-developed and licensed titles in this genre.
Answer
Bill Pang, VP of Corporate Development, characterized the shooting game genre as a large and highly competitive market with a high barrier to entry, requiring top-tier art production and gameplay innovation. He affirmed NetEase's commitment to continued investment in the genre, expressing confidence in their ability to launch competitive products in the future.