Question · Q4 2025
Yang Liu of Morgan Stanley inquired about the latest developments regarding the State Administration for Market Regulation (SAMR) investigation and its potential impact on Trip.com Group's business in 2026 and beyond.
Answer
CEO Jane Sun stated that Trip.com Group is fully cooperating with SAMR, engaging constructively and transparently, and will provide updates as required. She reiterated the company's focus on inbound tourism, social responsibility, and AI innovations to drive long-term value.
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