Yang Liu's questions to NetEase Inc (NTES) leadership • Q1 2025
Question
In a follow-up, Yang Liu of Morgan Stanley asked about the rapid decline in 'FragPunk's' popularity after its launch and what NetEase could do to help it better differentiate itself in the competitive overseas FPS market.
Answer
CEO William Ding, via interpreter Bill Pang, expressed satisfaction with 'FragPunk's' performance, noting it was made by a new team and has a solid, innovative foundation. He emphasized a long-term commitment to the game, encouraging the team to keep iterating and giving them time to grow. From a marketing perspective, NetEase will continue to invest in overseas visibility through tournaments, influencer collaborations, and IP crossovers.