Question · Q4 2025
Yaron Kinar asked about the implications of Equitable Holdings' shrinking market share in the RILA market on its growth engines, assuming no compromise on IRRs, and whether this suggests a moderation in growth despite overall market expansion. He also requested quantification of how the Value of New Business (VNB) payback period has changed over time.
Answer
Nick Lane, President of Equitable Financial, acknowledged the competitive landscape has changed since Equitable pioneered the RILA market but expects to maintain leadership as the market grows. He emphasized their discipline on IRRs and ability to pivot sales based on value. Mark Pearson, CEO and President of Equitable Holdings, added that $600 billion of assets annually flow from 401(k)s into this market, protecting it from economic issues, and highlighted RILA's strong customer proposition across interest rate cycles, with sales growth at record levels. Robin Raju, CFO of Equitable Holdings, stated they haven't disclosed specific VNB payback periods but confirmed that VNB has come down and IRRs have gone up. He noted that RILA is a shorter-duration product compared to older offerings, leading to shorter payback periods and faster cash conversion, stating it's 'materially lower than what it used to be.'
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