Yawen Gao's questions to MYTE leadership • Q2 2025
Question
Asked for details on the top customer profile by region (mix, AOV) and for an update on the recovery trend in Greater China.
Answer
The top customer mix (~4% of customers, ~40% of revenue) is consistent across all regions. However, average order value tends to be higher in Greater China, Asia, and the Arabic peninsula. The Greater China region, while still impacted by macro headwinds, is showing slow but continuous improvement and recovery quarter-over-quarter.