Ye Tao's questions to Baozun Inc (BZUN) leadership • Q3 2024
Question
Ye Tao from CMBIS asked about management's perspective on the slowing GMV growth trend in live streaming e-commerce and whether Baozun plans to adjust its business strategy in response.
Answer
Arthur Yu, President of Baozun E-Commerce, explained that as an omnichannel operator, Baozun is not fundamentally impacted by trends in a single channel. The company focuses on helping brands allocate resources effectively across all platforms and noted a strong recovery on Tmall. Chairman and CEO Wenbin Qiu added that Baozun's business intelligence capabilities allow it to analyze channel dynamics and allocate resources to platforms with the highest future potential.