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    Ye Tao

    CFA charterholder and currently serves as Vice President of Equity Research at CMB International Securities

    Ye Tao is a CFA charterholder and currently serves as Vice President of Equity Research at CMB International Securities, specializing in global internet and technology sector analysis with a focus on major US-listed internet and cloud companies. He covers companies such as Meta Platforms, Alphabet (Google), ServiceNow, and iQIYI, and his reports provide detailed stock recommendations and forward-looking financial models, with historical recommendations resulting in target price outperformance and sector-leading insights. Ye Tao began his career in investment banking at J.P. Morgan, and later transitioned into equity research at GroupM before joining CMB International, where he has established a track record of in-depth coverage on both US and China tech leaders. Holding the CFA designation, he demonstrates full analyst certification standards in all published research and adheres to global research disclosure best practices.

    Ye Tao's questions to Baozun (BZUN) leadership

    Ye Tao's questions to Baozun (BZUN) leadership • Q3 2024

    Question

    Ye Tao from CMBIS asked about management's perspective on the slowing GMV growth trend in live streaming e-commerce and whether Baozun plans to adjust its business strategy in response.

    Answer

    Arthur Yu, President of Baozun E-Commerce, explained that as an omnichannel operator, Baozun is not fundamentally impacted by trends in a single channel. The company focuses on helping brands allocate resources effectively across all platforms and noted a strong recovery on Tmall. Chairman and CEO Wenbin Qiu added that Baozun's business intelligence capabilities allow it to analyze channel dynamics and allocate resources to platforms with the highest future potential.

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