Question · Q3 2025
Yehuda Silverman asked about customer conversations regarding pricing for next year, their willingness to accept increases, and any segment-specific differences. He also inquired about lead conversion, strategies for targeting younger demographics, and whether new staff are converting leads faster than typical seasonal expectations.
Answer
Ken Krause (EVP and CFO) stated that Rollins' pricing strategy is working, targeting CPI-plus (3-4% this year) and evaluating similar levels for 2026, expecting it to contribute to margins. Jerry Gahlhoff (President and CEO) reported that lead closure rates are up due to improved sales processes, training, and new teammate ramp-up. He highlighted Orkin's marketing efforts on platforms like TikTok and Facebook, specifically targeting 30-45 year-old homebuyers who prefer professional services.