Yewon Kang's questions to ORGANIGRAM GLOBAL (OGI) leadership • Q2 2025
Question
Yewon Kang asked for color on the significant sequential increase in international sales, questioning whether it was driven by new customers or expanded orders from existing partners. She also sought early insights from the Collective Projects acquisition, specifically regarding the U.S. market dynamics and any observed differences in consumer behavior.
Answer
CEO Beena Goldenberg confirmed the international sales growth was driven by increased demand from existing partners, such as Sanity Group in Germany and customers in Australia, not new ones. She highlighted that the quality of Canadian cannabis and established cultivars are driving repeat purchases. Regarding Collective Projects, she explained that since the deal closed on the last day of the quarter, it's early, but the focus in the U.S. is on building distribution and driving consumer trial and awareness to compete with other well-funded players, leveraging a superior-tasting product.