Question · Q3 2025
Ygal Arounian from Citigroup inquired about the investment strategy for Hepsiburada in Turkey, specifically regarding the path to reversing operating losses and the competitive landscape. He also asked about the growth trajectory and penetration of Kaspi's advertising products in Kazakhstan, seeking insights on its potential scale compared to global peers.
Answer
Mikheil Lomtadze (CEO and Co-founder, Kaspi.kz) explained that Hepsiburada's priority is high-quality growth through product and user experience improvements, not capital investments unless justified by service quality. He noted they don't think about competition in a traditional way. For Kazakhstan advertising, Mr. Lomtadze highlighted the full range of services, strong growth, and merchant feedback, expecting it to grow faster than other revenue streams due to its data-driven, user-friendly nature.