Question · Q3 2025
Ygal Arounian asked about the dynamics of Base44's monthly subscriptions versus traditional annual subscriptions, inquiring about churn, the potential for monthly subscribers to convert to annual plans over time, and how this impacts investment visibility. He also asked about strategies to control AI compute costs beyond LLM price reductions, such as leveraging internal data.
Answer
CEO Avishai Abrahami explained that Base44 currently leans heavily towards monthly subscriptions, similar to Wix's early days, and expects a transition to annual plans as user trust grows. He noted that churn is higher than Wix's but better than anticipated, expressing optimism for future improvements. Avishai also confirmed significant opportunities to reduce AI costs long-term through internal models, partnerships, and declining market prices, though cost reduction is not the immediate priority. CFO Lior Shemesh added that new users consume more AI tokens initially, making recurring customers more profitable, and that AI costs are already decreasing.
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