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Yi Jing (Vicky) Wei

Research Analyst at Citigroup Global Markets Holdings Inc.

Yi Jing (Vicky) Wei is an Associate at Citigroup focusing on research within the Communication Services and Consumer Discretionary sectors, specifically covering companies such as Zhihu, Smart Share Global (EM), and iQIYI Inc. Wei has issued stock ratings with a notable success rate of 40% from five total ratings and an average return of -14.66%, placing her among the lower half of analysts in terms of overall ranking. She has been active in equity research at Citigroup since at least 2021, appearing regularly on company earnings calls and providing coverage for high-profile internet and personal services firms. Wei's professional credentials are not explicitly listed, but her research division position and regular participation in earnings calls indicate she meets industry standards for equity research at a major financial institution.

Yi Jing (Vicky) Wei's questions to iQIYI (IQ) leadership

Question · Q1 2025

Yi Jing (Vicky) Wei from Citigroup asked for details on the changes in iQIYI's long-form video content strategy and the rationale behind these adjustments.

Answer

Chief Content Officer Xiaohui Wang affirmed that long-form video remains the cornerstone of iQIYI's ecosystem. He detailed a strategic shift to better meet user preferences by focusing on two key areas: releasing high-quality premium dramas with shorter episode counts and producing more high-quality short dramas (5-20 minutes per episode). This approach aims to increase the volume and diversity of content, enhance scheduling flexibility, and reduce the business's reliance on individual blockbuster titles, thereby mitigating risk.

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