Yi Jing (Vicky) Wei's questions to iQIYI Inc (IQ) leadership • Q1 2025
Question
Yi Jing (Vicky) Wei from Citigroup asked for details on the changes in iQIYI's long-form video content strategy and the rationale behind these adjustments.
Answer
Chief Content Officer Xiaohui Wang affirmed that long-form video remains the cornerstone of iQIYI's ecosystem. He detailed a strategic shift to better meet user preferences by focusing on two key areas: releasing high-quality premium dramas with shorter episode counts and producing more high-quality short dramas (5-20 minutes per episode). This approach aims to increase the volume and diversity of content, enhance scheduling flexibility, and reduce the business's reliance on individual blockbuster titles, thereby mitigating risk.