Question · Q1 2026
Yichen Zhang asked about Heres Group's strategy for the Overseas (OFE) market, noting its current low revenue proportion compared to peers, and whether it will be a key focus for the upcoming year.
Answer
Peng Li, Founder, Chairman, and CEO of Heres Group, confirmed that the OFE market is a definite focus, especially starting this quarter, following increased production capacity. He outlined a strategy combining close cooperation with KAs and distribution partners with solid OFE networks, alongside building online platforms like TikTok in North America and Southeast Asia. Li acknowledged that while the OFE market is growing fast, the majority of sales will still come from the domestic market in the short term, with plans to replicate domestic strengths overseas.
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