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    Yijie Wang

    Research Analyst at Haitong Securities

    Yijie Wang is an Equity Analyst at Haitong Securities, specializing in investment banking research with a focus on financing and asset management. Wang has covered companies such as Super Hi International Holding Ltd., providing insights on profitability and operational strategies, and has contributed to research evaluated with metrics such as annualized rate of return, Sharpe ratio, and maximum drawdown. With over a decade of experience in the financial industry, Wang started her career as an analyst and has continually advanced in her specialization, having joined Haitong Securities after roles in asset management and investment analysis. Wang holds professional credentials typical of senior financial analysts, including securities licenses and investment banking certifications.

    Yijie Wang's questions to SUPER HI INTERNATIONAL HOLDING (HDL) leadership

    Yijie Wang's questions to SUPER HI INTERNATIONAL HOLDING (HDL) leadership • Q4 2024

    Question

    Yijie Wang from Haitong Securities asked about the key growth drivers behind the improved restaurant profitability in 2024 and the outlook for 2025. She also inquired if the company saw opportunities to replicate successful, innovative efficiency measures from specific North American stores across other locations.

    Answer

    An unnamed executive stated it is difficult to provide a 2025 profitability forecast due to the strategy of rewarding customers at high-performing stores and the impact of opening many new stores and sub-brands. The 2024 operational improvement was attributed to the concerted efforts of both frontline employees and headquarters, not a single factor. Regarding replicating success, the executive emphasized that each store is differentiated and managed based on local conditions, so while there are many successful cases, strategies are highly dependent on the local environment and what works best for that specific store.

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