Yijie Wang's questions to Super Hi International Holding Ltd (HDL) leadership • Q4 2024
Question
Yijie Wang from Haitong Securities asked about the key growth drivers behind the improved restaurant profitability in 2024 and the outlook for 2025. She also inquired if the company saw opportunities to replicate successful, innovative efficiency measures from specific North American stores across other locations.
Answer
An unnamed executive stated it is difficult to provide a 2025 profitability forecast due to the strategy of rewarding customers at high-performing stores and the impact of opening many new stores and sub-brands. The 2024 operational improvement was attributed to the concerted efforts of both frontline employees and headquarters, not a single factor. Regarding replicating success, the executive emphasized that each store is differentiated and managed based on local conditions, so while there are many successful cases, strategies are highly dependent on the local environment and what works best for that specific store.