Yingbo Xu's questions to Li Auto (LI) leadership • Q2 2025
Question
Yingbo Xu from CITIC Securities Company questioned Li Auto's future product and SKU strategy following adjustments for the Li i8 and asked for the gross margin outlook for the third quarter.
Answer
CEO Xiang Li stated the company will reduce the number of SKUs per model, focusing on a single, highly competitive configuration to maximize value, similar to the Li ONE and L9. He also stressed the need to accelerate the pace of product and technology iteration. CFO Tie Li projected the gross margin for the third quarter to remain stable at approximately 19%, in line with the first and second quarters.