Yiping Li's questions to So-Young International Inc (SY) leadership • Q2 2025
Question
Yiping Li from Haitong International asked about the key differentiating factors of So-Young's product strategy and future planning compared to its peers.
Answer
Mona Qiao, Investor Relations, described a product strategy centered on anti-aging treatments that emphasizes overall cost-effectiveness and healthy gross margins for every treatment, avoiding the use of low-priced loss-leaders. She likened the approach to a 'Sam's Club curated best-seller model,' focusing on a select number of core treatments to drive strong repeat business and positive word-of-mouth referrals.