Question · Q1 2025
Yiran Sheng of CLSA inquired about observed changes in K-12 education demand and parent preferences regarding course content and format, given the current macroeconomic environment.
Answer
CFO Nan Shen identified three key trends. First, a rising demand for comprehensive development, which is driving growth in non-academic tutoring; for example, the coding business now has a retention rate over 90%. Second, increased acceptance of tech-driven education, prompting deeper AI integration. Third, a growing need for personalized education, although she emphasized that the demand for high-quality teachers and premium content remains the most constant and crucial factor for parents.
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