Yiwen Zhang's questions to Bilibili Inc (BILI) leadership • Q2 2025
Question
Yiwen Zhang of China Renaissance asked for a discussion on the types of AI applications on Bilibili's platform and their latest progress.
Answer
Management, through translator Juliet Yang, detailed that AI is already generating value in advertising (AIGC for creatives) and content recommendation, which has been vital for user growth. They highlighted three key areas of progress: 1) Using AI to analyze user comments to identify and promote high-quality content early. 2) Developing tools for AI-assisted creation of human-like, mid-to-long form video to help creators. 3) Enhancing ACG-related areas like virtual idols and companionship, with new products expected to launch soon.